
When establishing Credibility the sales professional has to attain three sub-objectives:
1. Establish Credibility for the Company
2. Establish Credibility for Yourself
3. Establish Credibility for your products or services.
Number 2 is where Michael McGuire is VERY IMPORTANT.
When establishing credibility for yourself, you need a photo that demonstrates you are a PROFESSIONAL.
Michael McGuire is the best photographer I have used over the past 44 years in business. The cost when compared to the sales you will make is nominal. I suggest strongly you sit with him, let him take some pics and then judge for yourself. You will be as pleased about his work as I have been.
Michael L. Cannon
President and Qualified Professor
Cannon eInstitute.com
Mike Cannon

